科技传播的特性及其社会文化指向

林  坚

(中国人民大学学报编辑部，北京100872)

【摘  要】 本文探讨了科技传播的实质、目的、核心和灵魂；论述了科技传播过程是传播主体和受众互动的过程；并讨论了科技传播活动的社会文化指向。

【关键词】 科技传播  系统层次 社会公众  文化熏染

[中图分类号]  G206    [文献标识码]  A    [文章编号] 1673—8357 (2008) 02—0034—5

On the Dimension of Social Culture in Scientific and

Technological Communication

Lin Jian

(Journal of Renmin University of China, Beijng 100872)

Abstract：This article discusses the essence，aim，core and soul of scientific and technological communication, and argues that the process of scientific and technological communication is an interactive process between the communication subject and the target public．Furthermore, the article discusses the social culture dimension of the scientific and technological communication．

Keywords：scientific and technological communication；systematic level；social public；culture influence

CLC Numbers：G206  Document Code： A  Article ID：1673—8357 (2008) 02—0034—5

西方共识会议制度的本质探索

刘馥琰

(中国科学院研究生院社会科学系，北京100039)

【摘  要】 本文从共识会议的产生背景、组织结构、运作程序等方面进行分析，指出其作为公众理解科学新模式的重要意义以及存在的问题。

【关键词】共识会议  公众理解科学公众参与

[中图分类号]  C912．6  [文献标识码] A  [文章编号] 1673-8357 (2008) 02—0039—5

An Exploration on the Consensus Conference

Liu Fuyan

(Department of Social Science，Graduate University of Chinese Academy of Sciences，Beijing 100039)

Abstract：This article analyzes consensus conference from the angles of historical background，organization structure and operational program．Then it summarizes the advantages and disadvantages of consensus conference as a new model of public participation and Public Understanding of Science．

Keywords：consensus conference；Public Understanding of Science；public participation

CLC Numbers：C912．6  Document Code：A  Article ID：1673—8357 (2008) 02—0039—5

国民阅读习惯与科普图书面临的挑战和出路

郑华秀

(上海科技教育出版社，上海200235)

【摘  要】 本文分析了几个与国民阅读习惯有关的、制约科普读物畅销／常销的因素，提出了策划市场、引导读者阅读习惯的解决办法。

【关键词】 阅读习惯  科普  图书出版

[中图分类号] G206.3    [文献标识码] A    [文章编号]  1673—8357 (2008) 02—0044—3

People's Reading Habit and the Challenge and

Outlet facing Science Popularization Books

Zheng Huaxiu

(shanghai Scientific and Technological Education Publishing House, Shanghai 200235)

Abstract：  This article analyses some factors that restrict the salability of science popularization book and advances an aspiring resolu-

tion，i.e. designing for market and guiding the people's reading habit．

Keywords：  reading habit；  science popularization；  book—publishing

CLC Numbers： G206.3  Document Code： A  Article ID：1673—8357 (2008) 02—0044—3